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Case Study · Design System

BH Design System

A federated central design system underpinning all digital products across Baker Hughes — enabling teams to build consistently and at scale.

Role
Design System Lead & UX Designer
Year
2021 — 2025
Tools
FigmaGitHubStorybookZeroheight
AI-Augmented
Figma AI
BH Design System
Overview

BH Design System

The BH UI Toolkit is a central design system underpinning virtually all digital products across the Baker Hughes organisation, enabling design and development teams to build consistently and at scale.

Outcome

↑ 210%
Increase in adoption rate across regions
↑ 310%
Growth in component library size
↓ 98%
Reduction in GitHub backlog
↓ 80%
Reduction in turn-around time
Problem

Problem & Challenges

The existing design system suffered from rigid component structures, inconsistent documentation, and a high barrier to adoption.

  • Earlier version had an extensive growing backlog of unresolved GitHub issues
  • Multiple project teams had already adopted version one and were experiencing friction
  • Technical resource constraints limited the pace of improvement
  • Third-party library dependencies created additional architectural constraints
Approach

Approach

Rather than discarding what existed, I chose to diagnose and repair the foundation first — conducting a thorough analysis of the existing design and code architecture before prescribing improvements.

Design System Approach
AI in this phase — Figma AI: Figma AI was used selectively to support the audit and rebuild process, helping with component naming consistency, auto-layout validation, and initial prop structure suggestions. Rather than automating decisions, it acted as a second check — particularly useful when reviewing a large backlog of inconsistent legacy components.

Federated Model

I initiated a federated model — embedding designers and developers from teams already using version one. A steering committee was established to align priorities and manage incoming change requests, significantly reducing the backlog.

Roadmap & Milestones

A structured roadmap was developed to clearly communicate the current state, prioritised actions, and target outcomes across the organisation.

Design System Roadmap

Three-Tier Architecture

A three-tier architecture with Atomic Design approach was adopted to support multi-product, multi-brand scalability with clear separation at token, component, and pattern levels.

Design Tokens

Atomic Design Review

  • Tokenisation of design decisions
  • Component structure and prop management
  • Accessibility compliance (WCAG)
  • Rendering and load performance
  • Micro-interaction fidelity
  • Clear and actionable documentation
Foundation

Foundation & Components

Colour System

The colour palette was comprehensively upgraded with full tint/shade ranges, semantic alert states, data visualisation colours, and foundational tokens supporting multi-project needs.

Light ThemeDark Theme

Typography

Typography defined to support responsive screens with a clear visual hierarchy across all breakpoints.

Typography

Component Library

Components built aligned to brand standards and accessibility requirements. Existing base components were upgraded iteratively — rather than replaced — to avoid disrupting live projects.

AI in this phase — Figma AI: Used Figma AI for select components during the rebuild phase, particularly for generating initial variant structures and annotation drafts on more complex components. Each AI-generated output was manually reviewed and refined to meet the system's standards.
Component Library

Documentation

Zeroheight served as the single source of truth. Every sprint produced updated component documentation including usage guidelines and "Dos and Don'ts". Release notes communicated via email and maintained in GitHub.

Let's build something meaningful together.

Open to discussing new opportunities, design challenges, and collaborations.