Simplifying complex industrial purchasing
ChallengeCustomers relied on support to find, configure and buy complex technical products.
ContributionReshaped the end-to-end journey with research, clearer decisions and a streamlined checkout.
Senior Product Designer · UX/UI · Design Systems
I turn customer insight and complex requirements into accessible, scalable experiences—working closely with product and engineering from discovery through delivery.
Selected outcomes
Results from enterprise products, customer journeys and design systems delivered with product, engineering and business teams.
Simplified a complex industrial commerce experience and made purchasing easier.
Reduced friction and helped customers complete key tasks with less effort.
Created shared foundations that improved consistency across global products.
Improved components, governance and contribution pathways across teams.
Selected work
ChallengeCustomers relied on support to find, configure and buy complex technical products.
ContributionReshaped the end-to-end journey with research, clearer decisions and a streamlined checkout.
ChallengeTeams were creating disconnected solutions and adoption of the shared system was low.
ContributionImproved components, governance and contribution pathways to support consistent delivery at scale.
ChallengeSpecialist users needed to complete high-risk identity tasks accurately and efficiently.
ContributionSimplified complex biometric workflows while protecting security, accessibility and operational needs.
ChallengeCompliance teams needed clearer oversight across complex web and mobile workflows.
ContributionDesigned focused, AI-supported journeys that made reviews, decisions and follow-up easier to manage.
ChallengeA rigid external tool increased cost and limited the business's control over the experience.
ContributionDesigned a practical in-house workflow that reduced dependency and supported future product growth.
Capabilities
A practical product-design toolkit covering discovery, interaction design, accessible systems and cross-functional delivery.
Turn customer evidence and business context into a clear, testable product direction.
Create clear, development-ready experiences for complex enterprise and customer journeys.
Build reusable foundations and governance that improve quality, consistency and delivery speed.
Use evidence to validate quality, reduce risk and measure whether the experience is working.
Partner closely with product, engineering and stakeholders from planning through implementation.
Use AI thoughtfully to explore, prototype and communicate ideas faster while keeping customer needs, accessibility and design quality in focus.
How I help product teams
I help teams move from customer evidence to clearer decisions, scalable experiences and confident delivery.
Find the friction, simplify decisions and make important tasks easier to complete.
Translate interviews, data and workflow evidence into practical product priorities.
Strengthen components, governance and contribution pathways across product teams.
Bridge design intent and implementation through clear decisions, prototypes and design QA.
Build inclusive patterns into everyday product decisions, not as a final compliance check.
Speed up synthesis, exploration and prototyping while keeping judgement and customer needs central.
Experience
A career shaped by complex products, global teams and practical collaboration across discovery, design systems and product delivery.
Independent consulting · Startups and small businesses
Partner with growing teams to improve digital products and customer journeys through focused discovery, UX reviews and practical design delivery.
Baker Hughes · Global enterprise products
Led UX across enterprise e-commerce and design-system initiatives, aligning customer insight, business priorities and technical delivery across distributed product teams.
Unisys · Secure enterprise SaaS
Led end-to-end UX for biometric and identity products, translating complex business, security and accessibility requirements into clear user journeys.
More about my background
My CV covers the roles, responsibilities and outcomes behind the work shown here.
Experience across global product teams
In their words
“Logesh was a standout member of our UX team. He led our Design Systems team, helping manage and upgrade the company’s design system to ensure consistency and scalability.”
“A knowledgeable and talented UX professional. He mentored the junior designer on our team, and the designs he supervised were integral to the SEO strategy and business goals.”
“His ability to analyse complex problems and dissect them into manageable goals made Logesh a truly valuable and dependable team member.”
Whether you’re growing an existing product, improving a customer journey or building a design system, I’d be glad to hear about it.