Skills
I use AI to explore concepts, accelerate prototyping, synthesise research and support clear product documentation. I critically review outputs against customer needs, accessibility, feasibility and business goals—using AI to improve the process, not replace design judgement.
I frame customer and business problems, facilitate discovery workshops and turn research into actionable product opportunities. Interviews, journey maps and evidence-led prioritisation help teams focus on the problems worth solving.
I design end-to-end journeys, information architecture and accessible interfaces for complex digital products. From early flows to high-fidelity prototypes, I balance usability, product goals and technical constraints.
I build and evolve scalable design systems with reusable components, design tokens and clear governance. I partner with engineering to improve consistency, WCAG-aligned accessibility and delivery efficiency across product teams.
I test assumptions with customers, usability studies and behavioural data, then use findings to improve product decisions. I connect design changes to meaningful measures such as task completion, conversion, efficiency and customer friction.
I work closely with product owners, business analysts, engineers and stakeholders to align priorities and deliver practical solutions. I facilitate workshops, explain trade-offs, mentor teammates and stay engaged through implementation and iteration.
Whether you're growing an existing product, improving a customer journey or building a design system, I'd be glad to hear about it.