Start with the real problem
I use interviews, journey mapping, analytics and team knowledge to understand what is happening before committing to a solution.
About me
Good products start with understanding people.
Kia ora, I’m Logesh — or Logan, as most people call me. I’m a senior product designer with more than a decade of experience designing enterprise SaaS, eCommerce, digital identity and design systems.
I enjoy getting to know the people behind a problem, working through ideas with the team and turning complex journeys into something simpler. I care about the small details, but also about what works for customers, the business and the people building it.
How I work
Curious, collaborative and focused on what works.
I like working alongside product managers, engineers and stakeholders to find a sensible way forward — especially when the problem is complex.
Bring people with me
I work openly with product managers, engineers and stakeholders, making decisions visible and resolving trade-offs early.
Design for delivery
I create accessible, scalable experiences and stay involved through implementation, design QA and iteration.
Working together
A few things people notice about working with me.
I try to make the design process clear, collaborative and practical for everyone involved.
I ask before I assume.
I take time to understand the customer, the context and the constraints before moving into solutions.
I bring people into the work.
I work closely with product, engineering and stakeholders so decisions are shared and delivery stays aligned.
I design with delivery in mind.
I focus on experiences that are useful, accessible and realistic to build, test and improve.
Beyond design
A little about life outside work.
When I’m not designing, you’ll usually find me sketching, getting outdoors or trying something hands-on. Here are a few things I enjoy.
Creative practice
Pencil drawing
I enjoy drawing with pencil, especially animals and everyday details. It’s a relaxing way to slow down and get creative.
Reset
Nature walks
I enjoy a good walk, fresh air and discovering a new track or quiet spot along the way.
Energy
Badminton
A game of badminton is a fun way to stay active, catch up with others and switch off for a while.
Craft
Baking
I like trying new recipes and sharing the results with family — even when the first attempt needs a bit of work.
Music
Keyboard
I enjoy spending time at the keyboard, learning tunes and playing for the fun of it.
Exploring Aotearoa
Road trips & long drives
I love a good road trip, especially the scenic routes around Aotearoa. It’s a chance to explore somewhere new and enjoy time with family.
Let's connect.
Whether you're growing an existing product, improving a customer journey or building a design system, I'd be glad to hear about it.