Start with the real problem
I use interviews, journey mapping, analytics and team knowledge to understand what is happening before committing to a solution.
About me
I’m Logesh Devaraj — most people call me Logan. I’m a senior product designer with more than a decade of experience across enterprise commerce, SaaS, digital identity and design systems.
I bring together customer research, product thinking, visual craft and close engineering collaboration to simplify complex journeys and help teams make confident decisions. The result is work that is accessible, scalable and ready to build — not just polished on screen.
How I work
I’m at my best in product teams where customer needs, business goals and technical constraints all need to come together.
I use interviews, journey mapping, analytics and team knowledge to understand what is happening before committing to a solution.
I work openly with product managers, engineers and stakeholders, making decisions visible and resolving trade-offs early.
I create accessible, scalable experiences and stay involved through implementation, design QA and iteration.
Working together
I try to make the design process clear, collaborative and practical for everyone involved.
I take time to understand the customer, the context and the constraints before moving into solutions.
I work closely with product, engineering and stakeholders so decisions are shared and delivery stays aligned.
I focus on experiences that are useful, accessible and realistic to build, test and improve.
Beyond design
Outside work, I enjoy creative and hands-on interests that help me reset, notice the details and return to product problems with a fresh perspective.
I like getting ideas onto paper early. It helps me explore options quickly and see a problem from more than one angle.
A good walk clears the head and often brings a fresh perspective to complex work.
I enjoy the pace, focus and teamwork. It is a great way to switch off and recharge.
Baking suits my love of experimenting, learning from each attempt and refining the result.
Music keeps me patient and attentive. Rhythm, structure and steady practice all matter.
I have always enjoyed thoughtful engineering and the small details that make something feel well considered and built to last.
Interested in working together?
Whether you’re growing an existing product, improving a customer journey or building a design system, I’d be glad to hear about it.