Logan.Helping enterprise teams solve complex business problems through Product Discovery, UX Strategy and measurable digital outcomes.
Case studies grounded in research and measured by impact.
Redesigned a complex B2B industrial marketplace, simplifying workflows and improving conversion across multiple product lines.
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Federated component library used by 90+ product teams across regions, cutting design-to-dev time significantly.
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Web app design for an AI-powered compliance SaaS, creating intuitive workflows for a complex regulatory domain.
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Frictionless biometric login flow for enterprise SaaS, balancing security compliance with seamless user experience.
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Replaced a costly third-party SaaS tool with a bespoke configurator built in-house, tailored to the platform.
View case study ↗From discovery to delivery — bridging UI design and frontend development, making things accessible to all.
User Research
User Interviews
Persona Dev
Journey Mapping
Prototyping
Visual Design
Interaction Design
Branding
Design Tokens
Components
Documentation
Governance
NPS · Success Rates
Engagement
Data-Driven Decisions
Visual & UI Audit
Accessibility Review
Heuristic Eval
Acceptance Testing
Agile Dev
Sprint Planning
Stakeholder Comms
Design Docs
My process adapts to each project, some require deeper discovery, while others move faster through rapid iteration. I focus on choosing the right approach rather than following a fixed process.
Where the work happened.
- Partner with startups and small businesses to improve digital products, customer journeys, and website experiences through UX reviews, usability evaluations, and product discovery activities.
- Create wireframes, prototypes, and design recommendations that align customer needs with business objectives.
- Advise on accessibility, design systems, and AI-assisted design workflows to support efficient product delivery.
- Leading design teams & UX process for e-commerce projects
- Managing and streamlining the central Design System
- Sprint planning and monitoring in GitHub
- Initiated a federated model for cross-functional collaboration
- Stakeholder interaction and design presentations
- Conducting user research and generating reports
- Collaborated with stakeholders to analyse business requirements
- Led UX process and gathered user inputs for strategic solutions
- Led UX across multiple SaaS projects end-to-end
- Implemented WCAG & Section 508 accessibility standards
- Defined user journeys and information architecture
Worked with some great teams across energy tech, enterprise software, e-commerce, education, SaaS, fintech, and staffing.
Kind Words from Colleagues and Leaders
Logesh was a standout member of our UX team, contributing significantly to projects across our digital ecosystem. He led our Design System team, helping manage and upgrade the company's design system to ensure consistency and scalability. An exceptional visual designer with a strong sense of graphics, he consistently delivered thoughtful, high-quality work.
Knowledgeable and talented UX Design professional with whom I had the pleasure of working on the B2B ecommerce website at Baker Hughes. He mentored the junior designer on our team and the designs he supervised were integral to the SEO strategy and business goals.
Passion for design and an absolute unwavering commitment towards quality even in the most ambitious deadlines make Logesh a truly valuable and dependable team member. I have always admired his ability to analyse complex problems and dissect them into manageable goals.