Product discovery & strategy
Frame user and business problems, map journeys, evaluate trade-offs and prioritise opportunities.
Making complex digital products simpler, smarter and easier to use.
Senior Product Designer | Enterprise SaaS | Product Strategy
Customer Research | Design Systems | AI-assisted Delivery
Selected impact
Better products. Stronger teams.
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AI-assisted delivery
Improvement in delivery efficiency using AI workflows
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Design systems
Increase in design system adoption
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Cross-team collaboration
Product teams supported through shared design foundations
How I create value
From customer problems to practical product outcomes.
I connect research, product thinking and hands-on UX/UI to simplify complex enterprise journeys. I work with product, engineering and business teams to identify the right problem, test solutions and deliver accessible experiences that can scale.
UX/UI & design systems
Turn complex workflows into usable interfaces and scalable, accessible component foundations.
AI-enabled product workflows
Use AI to accelerate synthesis, prototyping and design-to-code exploration, with human validation and clear product boundaries.
Works
Selected works with measurable impact
Enterprise e-commerce · Baker Hughes
Simplifying complex industrial purchasing
Led the end-to-end redesign, helping drive 68% online sales growth and 54% faster checkout.
Lead Product Designer · Discovery to delivery
View case study
Design system · Baker Hughes
Scaling consistency across product teams
Rebuilt components and governance, increasing design system adoption by 203%.
Design System Lead · 90+ product teams
View case study
Identity SaaS · Unisys
Making secure identity workflows easier to use
Simplified high-risk biometric tasks, improving task completion by 42% while supporting accessibility.
Lead UI/UX Designer · Government SaaS
View case study
AI compliance SaaS · Nigo
Making compliance workflows easier to manage
Designed focused journeys that made reviews, decisions and follow-up clearer across web and mobile.
Product Designer · Web + mobile
View case study
Enterprise SaaS · Baker Hughes
Replacing a costly third-party configurator
Designed an in-house workflow that reduced third-party dependency by 84% and improved product control.
Senior UX Designer · Enterprise workflow
View case study
Website ·App · The South Bowl
Enhanced food ordering and payment experience
Developing an enhanced ordering and payment experience for an emerging kitchen.
UX Consultant · Designer · Service Design
Work In Progress
Mobile App · Ethiopian Electricity Board
Simplified digital experience for easier access
An essential app that brings all your electricity needs together in one place.
UX Consultant · Designer · Service Design
Updating
Experience
Enterprise depth.
Hands-on delivery.
Jan 2026 — Present
Independent consulting · Startups and small businesses
Product Design Consultant
Partner with growing teams to improve digital products and customer journeys through focused discovery, UX reviews and practical design delivery.
- Product discovery, UX reviews and usability evaluation
- Wireframes, prototypes and clear design recommendations
- Accessibility, design systems and AI-assisted workflows
Dec 2021 — Present
Baker Hughes · Global enterprise products
Senior UX Design Technologist
Led UX across enterprise e-commerce and design-system initiatives, aligning customer insight, business priorities and technical delivery across distributed product teams.
- Led discovery and end-to-end UX for complex commerce journeys
- Owned and evolved the central design system for 90+ teams
- Introduced governance, contribution and accessibility practices
Jun 2019 — Dec 2021
Unisys · Secure enterprise SaaS
Lead UI/UX Designer
Led end-to-end UX for biometric and identity products, translating complex business, security and accessibility requirements into clear user journeys.
- Stakeholder discovery and workflow analysis
- Information architecture, interaction design and prototyping
- WCAG and Section 508 accessibility implementation
Experience across global product teams
In their words
Trusted by the teams I work with.
“Logesh was a standout member of our UX team. He led our Design Systems team, helping manage and upgrade the company’s design system to ensure consistency and scalability.”
“A knowledgeable and talented UX professional. He mentored the junior designer on our team, and the designs he supervised were integral to the SEO strategy and business goals.”
“His ability to analyse complex problems and dissect them into manageable goals made Logesh a truly valuable and dependable team member.”
Let’s connect.
Whether you’re growing an existing product, improving a customer journey or building a design system, I’d be glad to hear about it.